Category: Blog

  • digital marketing

    How Has Digital Marketing Changed During the Pandemic?

    There’s no denying that the COVID-19 pandemic has changed almost every aspect of our daily lives. Already, monthly U.S. web searches totaled 12 billion. With many Americans still working and learning from home, it’s clear that we now depend on technology more than ever. If you run your own business, the last six months have

  • redesign

    When You Should (And Shouldn’t) Consider a Website Redesign

    Having a website is an obvious need for any business owner in 2020. But it’s imperative that your website is functional, attractive, and able to serve your greater business goals. At a certain point, your organization might wonder whether it’s become necessary to develop a website redesign strategy in order to succeed in your industry.

  • website theme

    Updating WordPress Website Themes: What You Need to Know

    Whether or not you realize it, every website relies on a content management system — or CMS — to deliver content to readers. A CMS is essentially the software platform used to update, modify, and showcase web content. WordPress is just one of the many CMS options your business may have for its website. And

  • ADA compliant

    ADA Compliant Website Design: Tips to Make Your Site Legal and Inclusive

    When many business owners think about website design, their top priorities are likely functionality and visual appeal. But it’s important to remember that not every consumer interacts with a site in the exact same way. Smartphones and other mobile devices becoming more common, which has propelled the need for responsive web design. However, you might

  • your seo campaign

    3 Reasons Your SEO Campaign Isn’t Working

    In the digital age, the importance of search engine optimization cannot be overstated. But even if you understand how essential this type of search engine marketing is to the success of your business, that doesn’t necessarily mean you’ll know how to properly execute an SEO strategy. If you’ve been trying your hand at implementing search

  • tips for website redesign

    Cybersecurity Concerns: 3 Tips to Keep Your Website From Getting Hacked

    In our digitally-driven world, most businesses rely on having a beautiful and functional website to operate successfully. But unfortunately, there are more cyber threats than ever — particularly due to the pandemic and subsequent economic downturn. And that means every business owner should be concerned about their risk.   Security breaches are on the ups,

  • website maintenance services raleigh

    How Often Should You Redesign Your Website?

    Having a beautiful and functional website is an absolute necessity in the digital age. After all, we conduct 12 billion web searches every month in the U.S. alone — so having a stellar website is crucial. But when it comes to technology, nothing lasts forever. A website that once served your business well and impressed

  • What Is Google’s BERT Update and What Does It Mean For Your Site?

    In our tech-savvy world, you can’t expect to compete without a killer website. Since 61% of global internet users research products online, you’ll need to hire website developers and digital marketers to ensure your site can be easily found and that it provides an excellent experience. Proper optimization and stellar web design are both crucial

  • text design

    Duplicating a Page in WordPress: The Why and The How

    Despite the fact that users only read 28% of what’s on a web page, the content on your site matters a lot. Not only can your website provide lots of useful information to human users who search for it, but it can also allow Google’s bots to better understand how relevant and reputable your website

  • web designer

    What Can a Professional Web Designer Do That I Can’t?

    When it comes to designing your company’s website, you might find yourself asking why it’s worth hiring an experienced web designer. Web design businesses like Weebly, Wix, and Squarespace have made a decent profit offering web templates to entrepreneurs and business owners looking to DIY their sites, after all.   Ultimately, choosing to work with