You may have spent countless hours working on your website and invested time into perfecting it, but you’re wondering why you aren’t getting the ranking you deserve. The key to ranking your site is to know how Google operates and then use that knowledge to create an effective strategy.
There are several reasons why your website does not rank on Google, including technical reasons that affect your website’s ability to rank in search engines. In addition, if you don’t have enough content to satisfy your users’ needs, they will leave and search elsewhere.
Low-Quality Content
Your website may not be ranking because it has poor content, so no one is clicking on it. Sometimes websites link back to yours to get more traffic or because they want you to link back to them. However, poor-quality links from other websites can negatively impact your page rankings.
If you want page rankings for your site, you must ensure that your site’s content is relevant and informative. The best way is to get an editorial calendar to help you stay organized and track the content you need to post weekly or monthly.
No Keyword Strategy
A common mistake is finding only the right words and putting them together in the correct order. Your website needs a keyword strategy; without one, your site will fail to bring in targeted traffic and, therefore, fail to convert. A keyword strategy gives you an idea of how many searches there are for each specific term and how often those terms appear together. A page ranking solution researches your keywords and ranks them well to ensure they appear on your pages. According to Search Engine Journal, nearly 1 in 3 of all mobile searches are related to location. Not everyone knows this and is able to use it to their advantage.
No Site Map
A site map is a listing of all the pages on your website. If you have a link to a page, but it does not have a meta description, Googlebot will not find it. Page ranking creates a site map displaying all the pages on your website and how they are linked together, so you can see what needs work within those pages.
If you want answers and guidance on page ranking solutions, give us a call. You will start seeing your website improve its standing in search engine rankings.
