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Back to the Basics: What Is Domain Authority and How Can You Improve Yours?
According to Moz, domain authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). A domain authority score ranges from one to 100, with higher scores corresponding with a greater ability to rank. Domain rating is calculated by evaluating multiple
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SSL Certificates: Why You Need One For Your Company’s Site Today
SSL certificates are small data files that digitally bind a cryptographic key to an organization’s details. When it’s installed on a web server, it activates the padlock and the https protocol, and it allows secure connections from a web server to a browser. So, why should you have SSL certificates? Trust and brand power
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The Basics of Web Development Every Business Owner Should Know
If you own a business, you probably have a website. You want to use that website to help you with online advertising, lead generation, branding, search engine optimization (SEO), and more. Before you can do all of that, you have to actually develop the site. Here are some of the basic elements of web development
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4 Website Designs That Convert Well
Conversions occur when a user visits your website and takes an action that you want them to take. That means if you want them to visit your website and sign up for a newsletter, buy something, or create a profile, they do just that when they visit your site. High conversation rates are key for
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The Business Owner’s Intro to SEO
Anyone tapping into the online business has seen these three letters: SEO. Shorthand for “search engine optimization”, there’s a reason that the business world has been consistently buzzing about SEO. While it’s a complicated process that usually requires the practiced hand of a professional to be done effectively, every business owner should at least be
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Why Is it Important to Have Google Analytics on Your Website?
Web development services like Google Analytics can be incredibly beneficial for any small business owners with a website. Here are some things Google Analytics can tell you that can help make your business more successful. How visitors found your website In this digital world, there are over one billion websites on the internet. Each one
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4 Helpful Tips for Website Redesign: Continued
If you’re ready for a complete redesign of your website, and you’ve thought to yourself, “How often should I redesign my website?” you’re not alone. The internet is constantly changing, and you need to be able to keep up with it. Here are five tips for website redesign that will help you through this overhaul.
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4 Tips to Help You Choose a New Color Scheme After Your Website is Redesigned
Once your website redesign is underway, you’re going to have to make a lot of decisions. You want to make sure your audience can actively engage with your new web design, so you want to keep things like mobile-friendliness, easy navigation, calls to action, and colors in mind. Here are a few tips to help
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4 Reasons Your Small Business Needs a Website
Have you asked yourself, “why does my business need a website?” It might seem unnecessary at first, but rest assured there are benefits. Read on to find out exactly why a website is an essential tool for your budding business. You gain credibility It is 2018, and it’s probably fair to say that a
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5 Helpful Tips for Redesigning Your Business’s Website
Nailing down the perfect web design for your small business can be tricky, especially when Internet trends are always changing. Redesigning a business’s website to stay relevant may seem like a difficult task, so here are some tips to get you get through it. Personalization Having defined personas and personalization in your design will

















