If you’re ready for a complete redesign of your website, and you’ve thought to yourself, “How often should I redesign my website?” you’re not alone. The internet is constantly changing, and you need to be able to keep up with it. Here are five tips for website redesign that will help you through this overhaul.
One of the first things you need to include in your new website design is a mobile-friendly feature. More than 80% of internet users own a smartphone, and 61% of them are unlikely to return to a website if they have trouble accessing it on their mobile device. Additionally, 40% of users will end up on a competitor’s website instead if they can’t navigate your site on their device.
Landing pages are pages on your website that are dedicated to providing a single offer or a call to action. Landing pages are very specific, and they are an incredibly effective way to test and measure different offers, designs, and marketing messages. They will be able to help you with the measurement of your new design.
A big reason users leave websites quickly is due to poor navigation. If users can’t find what they’re looking for, they’re going to leave. Your navigation tool is the map to your website, and you want your users to be able to take advantage of it easily. Keep it simple and responsive so your users have a good experience on your site.
After you redesign your website, you need to have a way to measure your progress. How will you know if what you changed made a positive impact if you can’t test it? You can use tools to create A/B type tests, heat map tests, or multi-variant tests for your pages to see what your users are doing. This will tell you a variety of information to help you find out why users are interacting with pages in particular ways.
There you have it, four helpful tips for website redesign. You only have 10 seconds to impress your users and tell what them they’re going to get out of your website and company. After those 10 seconds are up, and even before then, the customers may leave. Keep these tips in mind so your website will not only keep the attention of your users but be incredibly successful as well.