Have you asked yourself, “why does my business need a website?” It might seem unnecessary at first, but rest assured there are benefits. Read on to find out exactly why a website is an essential tool for your budding business.
 
You gain credibility
It is 2018, and it’s probably fair to say that a business without a website seems incredible. People go online to find answers to their questions about their business, and not having a website tells your audience that you might not be serious about your business, or that your business will not be around for very long. You also are not showing up on search engines, or on the Internet at all for that matter, and that is one of the fastest ways to lose credibility as a business
 
You have control
When you rely on other’s to get the word out about your business, you really don’t have any control over what they will say. A website, though, allows you to control exactly the image you want for your business. You get to decide on the design, content, etc., so you know visitors are getting the impression you want.
 
You can reach your audience better
There are two ways that a website can help you reach your audience. First, you can use search engine optimization (SEO) in order to get your page rankings to get you high up in search engine results. What this means simply is that you show up when people Google you. Secondly, your audience can reach you at all times of the day or night, not just when your brick-and-mortar store is open. A lot of people like to search and shop late at night or early in the morning, and websites let them do that.
 
You save money on advertising
Finally, you will save yourself a lot of money when you advertise online instead of using other traditional methods. Imagine the kind of costs you can cut if you stop direct mail marketing and email your customers instead.
 
If you’re asking yourself, “why does my business need a website,” these reasons should help answer your question. In case this was not compelling enough, you should know that 50% of all mobile searches are conducted in hopes that the searcher will find local results, and 61% of those searches end with a purchase. If you do not have a website, your target audience will never be able to find you online, which is where most of them are during their searches.