Website Tips

What Does It Take to Be Ranked #1 on Google?

increase traffic

If you’re getting into digital marketing, you likely have a lot of questions. Most business owners want to know how they can rank better on search engines to increase traffic to their sites. Although Google isn’t the only search engine, they are most certainly the most influential. Ranking well on Google is one way to increase traffic and ultimately your sales and profits. According to Forbes, 32% of clicks go to the first Google search result. Getting your site into that top spot or close to that spot is a powerful way to improve your marketing efforts. Luckily there are some tried and true steps you can take to increase your ranking in a search engine result page.

Research Your Keywords

Good SERP rankings don’t happen by accident. There is a lot of research and planning that goes into these types of digital marketing efforts. You need to research keywords for your particular industry, products, services, and audience. Your audience will search for specific keywords and it’s your job as a business owner or head of marketing to figure out what those words are.

Include Keywords in Your Content

The content on your site should serve two main purposes. First, it should provide high-quality, relevant information for your audience. This must be your number one priority even above marketing efforts. If your content isn’t authentic, visitors will sense this immediately and disregard your site. Second, you need to work well-researched, relevant keywords into that content. This should be done in a natural, organic way that doesn’t take away from the quality of the content.

Promote Your Content

Simply posting content on your page is only the beginning. You can’t rely entirely upon organic searches. You need to promote your content across other platforms, namely social media. This not only gets your content in front of more people but it also signals to Google that you are a legitimate business producing content on quality platforms.

Build Links

Building links through guest posts is another way to prove the legitimacy of your site to Google search crawlers. When your content is being shared or posted on other legit sites it helps your ranking. Make an effort and invest the time to connect with other marketers or content creators for opportunities to collaborate.

These are just a few steps you can take to help increase traffic and boost your site ranking on Google. If you’d like to learn more about SEO and digital marketing, contact MRN Web Designs today for a complimentary consultation. We’ll be more than happy to answer any questions you may have about how our company can help you reach new heights.