Website Tips

Debunking 3 Common SEO Myths


Google algorithms are mysterious, which has led to a lot of SEO myths forming in the digital marketing space. However, since digital marketing is such a crucial part of your business, you can’t afford to listen to myths and take shots in the dark. It’s important for you to have solid information to base your marketing decisions on.



According to Hubspot, it’s estimated that 50% of all mobile searches are conducted in hopes of finding local results and that 61% of those searches will result in a purchase. With numbers like that, you want to make sure you’re ranking well in search results. To improve your digital marketing efforts, it’s important to be aware of some of the most prominent SEO disinformation. Here are a few prevalent myths regarding digital marketing.



Myth 1: Keyword Research Doesn’t Matter



This is a really dangerous myth because it can lead businesses and site owners to waste a lot of time and money. Simply picking a keyword that seems relevant isn’t enough. You need to conduct keyword research in order to choose keywords that are truly powerful. You want keywords that are actually being searched by your target audience. This way, you’ll be able to incorporate those words into your content and make powerful strides to improve your search results ranking.



Myth 2: The More Keywords You Use, the Better



This is a terrible myth because it is exactly the opposite of what you should do. Cramming a lot of keywords or the same keyword into your content over and over is called keyword stuffing. Rather than helping your place in the rankings, this can harm it. This is a sure sign of low-quality content. Search engine algorithms will tend to punish lower-quality content. Your content needs to be high quality, relevant, informative, and safe. If your site does not meet these criteria, your site’s ranking will suffer.



Myth 3: Only Focus on Keywords; Content Doesn’t Matter



This particular myth couldn’t be further from the truth. The keywords are tremendously important, but they must be a natural and organic part of high-quality content. As a site owner or a business owner, you should want to produce good content for your audience.



These are just a few of the many common SEO myths that you need to be aware of. If you want to set your site up for success, contact MRN Web Designs today. We look forward to working with you!