Website Tips

How to Make the Most of GA4

SEM Agency

GA4, or Google Analytics 4, was first announced in 2019 and was ready for launching on most sites by 2023. Most sites that relied on the original Google Analytics tools had made the switch by then, and now, it’s the leading web analytics platform. GA4 allows sites to keep track of critical data to make smart marketing decisions and helps stakeholders decide which assets to invest in. According to HubSpot, it’s estimated that, on average, people conduct 12 billion searches per month, and GA4 is a powerful tool that allows site owners to better understand the traffic coming into their sites. Let’s take a look at a few steps an SEM agency can help you with to get the most out of GA4.



Get on Board with Event-Based Measurements



GA4 made a huge transition from traditional pageview-based analytics to event-based analytics. This was a challenging transition for some, but if you want to get the most out of your GA4 tool, you must embrace this new model. Even-based measurements allow a site owner to track specific actions that are being taken by a visitor. This is far more valuable data than just noting a visit. Even-based measurements allow you to better understand how people are interacting with your site so that you can make smart marketing and site development choices in the future.



Make Use of Cross-Platform Tracking



Another new feature that can help site owners is to track what type of platform visitors are visiting from. There are many ways that people interact with the internet. These include smartphones, tablets, desktops, and wearables such as smartwatches. When you can get a clear idea of what platforms your visitors are coming from, it can help you decide how to design pages to ensure everyone gets the best possible experience on your site.



Embrace Machine Learning and AI



Machine learning and AI are a huge part of the new GA4 tool. These features provide greater insights into user behavior, which can be valuable for site owners. Through the predictive analytics provided by GA4, site owners can look at probabilities, such as the likelihood that a user who has been active in the past will stop using the site or app in the next few days. This can help a site owner enact retention strategies to save the connection. Probabilities can also be used to predict if a user will make a purchase in the next 28 days and predict future revenue based on customers’ current behaviors. If you’re unsure of how to use GA4 for these benefits, an SEM agency can help.



If you’re looking for digital marketing help, please contact us today. As your SEM agency, MRN Web Designs can help you succeed in the digital marketing space.