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How a Website Redesign Can Save Your Businesses
It can be hard to let go of an old website design — after all, the design of your businesses site is the first impression most consumers get, and defines the company itself to both consumers and employees. But sometimes, a total revamp is just what a company needs. Indeed, providers have 10 seconds in
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SEO: More to Content Marketing than Just the Content
It goes against most traditional thinking and even feels a little weird to write, but it’s a fair question to ask: what’s the ceiling to content marketing? If you’ve worked in or around the search engine optimization (SEO) field for some amount of time, then you’re probably familiar with the phrase “content is king.” Simply
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Keyword Research and Planning: An Essential SEO Foundation
If you’re focusing on creating an effective search engine optimization (SEO) campaign, you probably already know that the most important first step is to get your website squared away. Maybe you feel comfortable doing web development on your own, but most business owners prefer to let a professional web design service look over everything. Getting
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The Biggest Digital Marketing Trends of 2016
Now that 2016 is well under way, it’s about that time we start looking at digital marketing trends. Which ones have become key components in the digital marketing industry so far, and which ones will likely be important factors for the rest of the year? Let’s take a quick look at the top digital marketing
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4 Tips for Improving Your Site’s Domain Authority
As you learn more about Search Engine Optimization, you may have become familiar with the term “Domain Authority (DA).” Developed by Moz, this is a website metric used to evaluate the power of a domain name. Improving your domain authority is an important aspect of SEO, because strong DA correlates to better rankings, and stronger
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3 Reasons Why Your Business Needs SEO
If a tree falls in a forest and no one is around to hear it, does it make a sound? Similarly, if a business builds a fantastic website in the highly saturated sea that is the Internet, does anyone know it exists? That’s where SEO comes in. When it comes to the search engine optimization
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The Top Mistakes Businesses Make With Website Design
If you already work with a web design company or specialist, you probably already know how important it is to have a good website design for your organization. That’s likely the reason why you’ve left it to the professionals. However, many small businesses choose to manage their web design and development on their own without
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The Secrets to Impactful Web Design – What Your Competition Won’t Tell You
There are millions of webpages on the Internet and thousands more are created each day. With such a vast sea of information out there, it can be tough to get your business’s webpage to stand out. The key, though, is to make a good impression with streamlined and visually appealing web design. Inevitably, some pages
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How To Improve Your Content Marketing Strategy During the Holidays
The holiday season is sure to bring in a few more sales than usual; no business owner would deny that. But it’s getting harder to deny that consumer spending habits have changed in the past few years, and the lure of holiday shopping just isn’t so enticing anymore. Consumers are getting their Christmas shopping done
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SEO and Content Marketing: How To Make Them Work Together Flawlessly
Search engine optimization (SEO) and content marketing are both incredibly important for any internet marketing campaign — and many businesses don’t realize that they’re actually two separate concepts in terms of digital marketing. The best way to think about the difference is to look at the target audience of SEO versus the audience of content
