Every month in the United States, an average of 12 billion searches are conducted on the web. How can your business’s website possibly stand out among all of the search results? The answer comes in the form of an entire industry of web designers, digital marketing services, and SEO professionals.
 
One of the key ways to make sure that not only do potential clients find your website, but that they also stick around for a while, is to get a website redesign. You have 10 seconds to leave an impression and tell consumers what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave — help keep them there with the help of a website redesign professional. Here are some of the top reasons companies choose to revamp their website:
 
It’s Technologically Outdated
If you are using an outdated web host, or haven’t done maintenance on your site in a while, it is bound to run pretty slowly. Getting it up to speed might also include making it more visually appealing — after all, users prefer content in a visual format, which explains why online content video views have finally topped 50 billion views each month.
 
It’s Personally Outdated
Your website should reflect your personal or business branding choices, so if those have changed, but your site hasn’t — something’s got to give. Your website is the first impression most customers will get of you, so not only should it convey information in a direct, simple, and succinct manner, but it should also convey the essence of your business ethos. Using imaged and content, and the help of a graphic designer with web design services, craft a virtual space
 
It’s Incompatible
This could mean anything from your site being incompatible with your clientele or readers, with the habits of people searching online, or with devices like smartphones and tablets. Indeed, think about it like this — 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. Don’t wait to make your website mobile-friendly.
 
Hiring a website redesign professional is a great way to form a coherent and effective online identity for you and your business.