In a world where technology changes by the day, it’s important to stay up to date. However, that task is almost as difficult as it is important.
 
On average, you have about 10 seconds to make an impression on a consumer before they leave your website. If it’s not up to date, you’re going to have major problems making the impression you want. So whether you’ve faced this issue before or not, here are five reasons you may need to invest in a website redesign.
 
Your Technology Is Out of Date
Every one year on earth is equivalent to four on the internet. That’s how fast technology is changing, and in order to stay relevant, you need to be able to keep pace. If you don’t, your website will ultimately fade away into insignificance. By updating your web design to run on a more modern, flexible platform, you’ll stay relevant and benefit from stronger technology and security.
 
Your Web Design Is Out of Style
This is perhaps the biggest reason that most companies need a website redesign: out of touch styles date your company. Gone are the flashy banners and cluttered homepages of 2002. The modern era features sleek, functional, and efficient website design that includes seamless navigation for users.
 
This might seem like window dressing, but it’s more important than most people realize. Think about it like this: clothing fashions that made a strong impression in 2005 might make you look hopelessly out of touch today.
 
It’s Not Mobile Friendly
Four out of five consumers use their smartphones to shop, and 48% of customers report that a malfunctioning mobile sight is a sign of a business not caring, which means that if you sell any kind of product or service, you need to have a website that is optimized for mobile devices. Mobile users need quick and efficient access that a desktop site sometimes simply can’t provide.
 
On top of that, Google penalizes sites without a mobile version, which could keep you from appearing in search results.
 
The Results Aren’t What You Want
If you aren’t getting the results you expected online, then it may be time for a new and improved internet marketing strategy. And often, new internet marketing campaigns start with a website redesign. Before any of that can happen though, you need to set attainable goals. Once you have a concrete goal and purpose in mind, you can build a website to reflect that, and therefore attract the results that you’re looking for.
 
Your Business Focus Changes
This happens all the time, especially with younger businesses. Depending on your talents or services, your focus can change over time. The most important thing you can do for your business in a time like this is ensure that all of your website content and design reflects those changes. Otherwise, you’re only going to end up confusing and frustrating customers.
 
Whether you’re looking for a simple updated design or a more comprehensive project, you may need a website redesign sooner than you think. Don’t hesitate to ask the right questions and get your website up and running the way it should be.