Operating a business comes with so much responsibility. On top of the product and service your company offers, you have to deal with employees, finances, communication, advertising, and so much more.

Back in the day, companies only had to worry about the appearance of their physical shop, their product, and customer service whenever they interacted with consumers in the real world. Now, because of the popularity of the Internet, if a business doesn’t have a reputable website, they are halfway to obsolete.

Internet advertising is such a large part of any company’s success, and the online marketing industry is growing accordingly. Just because you offer the best service or have the best products doesn’t matter as much as it used to. Although it’s important to have quality content, products, and services, if your company has a bad website, you’re not going to do well in the new economy.

Here are a few tips you can use to ensure your company’s website is top of the line.

1. Keep It Simple — Making sure that your website functions is the most important aspect of your entire online presence. The second most important aspect, however, is simply the look of your site. Web designers call this User Experience (UX design), and it simply means a focus on making the site as user friendly as possible. Luckily, this also means you don’t have to have 15 different colors, hundreds of invasive graphics and sounds, and a bunch of other nonsense. It’s now easier than ever to please the average online consumer, and simplicity is the answer.

 

Only two to three colors should be used throughout your entire site, with an abundance of white space, only a few pictures and graphics, and an emphasis on organization. Things like bullet point lists work very well to both gain the attention of the visitor and please them, visually. Roughly 70% of people read bullet point lists compared to only 55% of people who read lists without bullets.Remember: you only have 10 seconds to leave an impression on your visitors. To make the strongest possible first impression, make sure you have the best possible website for them to browse.

 

2. Consult a Professional Web Designer — Working with web designers can really take your website to the next level. With the proliferation of website templates for businesses, some people mistakenly think they can build a website on their own.Everyone should know how to do the basics, but the more complicated design elements should be left up to the professionals. They will assist you with whatever design questions you have and will ensure your website is working just as great as it looks. Additionally, they can address the inevitable bugs and issues that will arise in the future.

 

3. Don’t Forget About Mobile — Being compatible on mobile devices is just as important as having a webpage on the Internet now. Everyone uses their phones to access sites, shop, and do just about everything else. Approximately 48% of consumers admit that if a business doesn’t have a functioning mobile site, they’ll take it as an indication that the business simply does not care about user experience.

If you want to improve the look, feel, and functionality of your website, contact MRN Web Designs today to speak to our professional web designers.