Category: Blog

It is basically common knowledge at this point that designing a website with the end user in mind helps improve SEO rankings. And yet, the end user experience tends not to be the main focus — only 55% of companies are currently conducting any online user experience testing. The general thought is that all you

Every month in the United States, an average of 12 billion searches are conducted on the web. How can your business’s website possibly stand out among all of the search results? The answer comes in the form of an entire industry of web designers, digital marketing services, and SEO professionals.   One of the key

Web design is an incredibly lucrative field — in the world of the Internet, it is web design that underlies all the other functions. Not only is it imperative for mere function, but the aesthetic and design considerations that are up to an experienced web designer often have a direct effect on visibility and sales.

For any business, having a comprehensive website is crucial to gaining both exposure and clients. And this is because the world has entered into a growing age of technology, where the majority of consumers — 80% — browse or shop on their mobile smartphones and tablets. But getting your customers to your webpage can be

It can be hard to let go of an old website design — after all, the design of your businesses site is the first impression most consumers get, and defines the company itself to both consumers and employees. But sometimes, a total revamp is just what a company needs. Indeed, providers have 10 seconds in

It goes against most traditional thinking and even feels a little weird to write, but it’s a fair question to ask: what’s the ceiling to content marketing? If you’ve worked in or around the search engine optimization (SEO) field for some amount of time, then you’re probably familiar with the phrase “content is king.” Simply

If you’re focusing on creating an effective search engine optimization (SEO) campaign, you probably already know that the most important first step is to get your website squared away. Maybe you feel comfortable doing web development on your own, but most business owners prefer to let a professional web design service look over everything. Getting

Now that 2016 is well under way, it’s about that time we start looking at digital marketing trends. Which ones have become key components in the digital marketing industry so far, and which ones will likely be important factors for the rest of the year? Let’s take a quick look at the top digital marketing

As you learn more about Search Engine Optimization, you may have become familiar with the term “Domain Authority (DA).” Developed by Moz, this is a website metric used to evaluate the power of a domain name. Improving your domain authority is an important aspect of SEO, because strong DA correlates to better rankings, and stronger

If a tree falls in a forest and no one is around to hear it, does it make a sound? Similarly, if a business builds a fantastic website in the highly saturated sea that is the Internet, does anyone know it exists? That’s where SEO comes in. When it comes to the search engine optimization