You may think your website is fine, but are you getting the traffic you deserve? If you’re just not attracting the right audience or successfully converting leads, it may be time to take another look at your site’s design.
A website redesign project may be time-consuming, but under the right circumstances, it could also be a wise investment. Your website is your primary digital marketing tool, so it is essential that it does your business justice. Below are a few good reasons to redesign a website.
1. To improve usability and the user experience
How’s the navigation on your website? When a customer opens up your home page, are they easily directed to the page they’re looking for? Does your website offer clear and effective guidance? If a website is hard to navigate, few people will make the effort and stick around. This is one important reason to redesign a website.
How fast does your site load on your mobile device, laptop and desktop? This is another crucial criteria that can hurt or enhance the user experience. Your site should like in 3 seconds or less. Google offers a free test to check your site speed: https://testmysite.thinkwithgoogle.com/
2. To make it mobile friendly
Four out of five consumers shop on their smartphones, and in fact, more than 17% of all web traffic comes from mobile devices like phones, tablets, and even wearable technology like the iWatch. As more and more people take advantage of all the mobile technology available, websites are going to have to adapt in order to survive. The truth is, when most people come across a website that is not optimized for mobile, they assume it means that the business simply doesn’t care about the customer. If you’re going to redesign your site, make it a mobile friendly website design.
Google is now downgrading sites in their search engine results that are not at least mobile friendly. At MRN Web Designs, we design responsive sites, which means your site will viewed in response to the type of device (mobile, desktop, or laptop).
3. To incorporate new functions
For SEO purposes, your business website should have a blog. Are planning to start selling your products online? You’re definitely going to need e-commerce services and a shopping cart. When it’s time to add new features to your website, a total redesign is your best bet in order to make sure everything flows seamlessly from one page to the next.
4. To go along with rebranding initiatives
If your marketing team is trying to rebrand your entire business, you can’t just leave your website as is. All of your marketing materials need to be in sync to communicate a unified message and improve brand recognition.
When you think about everything it takes to redesign a website, it may seem like a daunting task. You don’t have to go it alone. Hire an experienced web design company to create a fresh, professional-looking site. Contact MRN Web Designs for a free consultation!