Every business owner knows that a website is a crucial element that impacts your brand authority, reputation, and bottom line. When you’re crafting the perfect website design for your unique services, you need expert advice and constructive feedback to ensure that your site can be its best. That’s where we can help! In this blog post, our expert web designers will detail four of the most common pitfalls we see business owners fall into when revamping their websites.
1. A Site That Isn’t Inviting
While you may think that your primary objective is to quickly inform your site visitors of everything you have to offer, it’s actually to reflect your company itself. Focus on making your home page clean, organized, and inviting to anyone visiting it. Provide short blurbs instead of walls of text, illustrating the dependability of your business with engaging pictures or videos.
2. A Site That Isn’t Mobile-Friendly
According to Hubspot, 48% percent of Internet users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. In the ecommerce-centered world of 2023, nothing is more important than having a mobile-friendly site. If you have doubts about your layout, visit your own site on your smartphone! Take a look through the eyes of a first-time visitor, taking notes on what needs improvement, both in terms of accessibility and aesthetics.
3. A Site That Loads Slowly
Site speed is something that many visitors will notice within the first five seconds of their visit. While you take the time to intricately craft each page, pay close attention to site health and minimize image size and quality when you can. Regularly test out your site to ensure that your customers have a speedy, optimal experience.
4. A Site That Isn’t SEO-Optimized
Even if you have the fastest, most beautiful site in the world, it still needs some help to reach its full potential. That’s why so many businesses utilize SEO best practices to boost their site and encourage Google to rank them higher. This involves intricate research and planning, which is why so many companies turn to professional web designers to handle their SEO work.
Are you feeling stuck when it comes to your website design? Are you unsure of where to begin when it comes to revamping your ’90s site? We’re the team for you! With our helpful, experienced team in your corner, you’re sure to see a significant improvement in your marketing numbers and website visitors. To get started with our industry-leading services, call MRN Web Designs today.