For businesses and organizations, it’s important to make sure that every member of your user audience is able to successfully access your website. You may have users who are hearing or vision impaired, or you may have users who are only able to scroll your website with one hand. Certain design choices you make on your website can make your site more accessible to everyone. Here’s why you ought to keep accessibility in mind during your next website update.

You’re Addressing the Needs of Your Target Audience

When you add features to your website that make it easier for those with both permanent and temporary disabilities to use it, you’re making sure that you’re meeting the needs of everyone in your target audience. This way, your website is more inclusive and you can feel confident knowing you’re not losing potential new clients through any fault of your own that can be easily corrected.

You’re Making Navigation Easier

One of the key reasons why site accessibility is so important is because it makes navigating your website that much easier for everyone. For example, when you limit the number of images and features on your site to make it more accessible to screen readers for those with vision impairments or dyslexia, you also make the site easier to skim and absorb for those who don’t have these impairments as well. As a result, your user base is happier with the overall design of your site and they’re more likely to stay on your website to see what you have to offer.

You’re Establishing Yourself as an Industry Leader

By addressing the needs of those with disabilities, you’re setting the bar for other competitors in your industry. Accessibility tools can help a wide range of people. For example, according to Forbes, up to 90% of people use multiple screens sequentially. A text-to-audio function could make it easier for both vision-impaired users and users who are using two screens at once. Users who enjoy these features are more likely to use your website if your competitors don’t offer these same site accessibility features.

There are several things you can do to make your website more accessible, such as using contrasting color combinations, using closed captions in videos, providing keyboard-only navigation, optimizing your site for a logical heading structure, and making buttons and links large and easily visible. Our web design company can help. MRN Web Designs is a professional website design, development, and maintenance company that can help improve your site accessibility. To learn more about our web design services, don’t hesitate to contact us today!