3 SEO Trends Happening This Year

Following SEO best practices and trends is a great way to generate more traffic to your website and have a better ranking on Google. SEO, or search engine optimization is defined as the practice of improving and promoting a website to increase the number of visitors the site receives from search engines.

There are a lot of aspects to SEO. The words on your page are as important as the way other sites link to your page on the web. A majority of SEO happens through syndicated content. This is an effective way of adding greater depth and prominence of information to your web pages, making them far more attractive to users.  As algorithms on search engines are constantly changing, it is a good idea to keep up with trends and research why SEO is important.

Core Web Vitals as a Ranking Factor

Google announced recently that Core Web Vitals will be used to accurately measure generic user experience. The metrics are based primarily on loading, interactivity, and visual stability. These three metrics are related to how fast the page loads, how soon it gets interactive, and how stable it is when it’s done loading.

Therefore, it is a good idea to pay attention to this criteria as it is going to be a ranking factor this year. Focusing on separating your content from other competitors should be just as important as the user experience.

Keyword Research Remains Important

As always, keyword research should be regularly conducted in order to best optimize your page. Keywords are constantly fluctuating in rankings. Keyword research can help answer why is SEO important. A best practice for keyword optimization is to develop unique and targeted keywords for your specific business. You’ll need to be creative to determine the keywords. The idea is to maintain the search and develop keywords that will easily rank for you.

Video Marketing

While Google is still the number one visited search engine this year, YouTube is second. You might even consider that YouTube is just as important to maintain as your website. A good place to start with optimizing your video channel is with a name and description. While it is not a good idea for SEO purposes to overload the page with keywords, making sure that keywords are optimized on your YouTube channel is an important trend to consider this year, and for years to come.

Conclusion

SEO has become just as important as the actual web design. Since 75% of people shop online, it is more important than ever to utilize SEO best practices. MRN Web Designs is a top-notch SEO expert. Contact us now to get started and make your website more visible.