The Internet has become the number one resource for consumers to find businesses and products. With the ability to find information instantly and conveniently online, it’s no wonder that research for products happens online for 61% of users. Therefore, having a website for your business is the best marketing strategy you can have. However, your website will be competing with hundreds of other similar businesses online, so yours needs to be of the highest quality possible. While it may be fun to design your new website from an aesthetic standpoint, here are three features absolutely essential to the success of your site.

1. Security

Without proper and effective security, nothing else you do with your site will matter because it could be compromised at any time. You owe it to yourself and your customers to keep information safe and secure. No one will shop for your products or services if they think their information could be stolen. The easiest thing you can do to keep your new website secure is to keep WordPress, themes, and plugins updated. If any of these are outdated, they serve as an avenue for hackers. You should also regularly change your password and refrain from storing your password where it may be accessed.

2. Speed/Responsiveness

Once your new website is secure, people will actually be willing to visit it. The next challenge comes with keeping them on your site instead of clicking out. If your site doesn’t load fast or isn’t mobile-friendly, you may find your traffic leaving within only a few seconds. Work with your website designer from MRN Web Designs to ensure images, videos, and graphics are using the best file format and that your plugins are working correctly. Remember, every second counts.

3. Analytics

Even if your new website looks amazing, has top-notch security, and is as fast as it can be, people need to be able to find it. This is where analytics comes in. With Google Analytics, you will be able to see exactly how many people visit your site, how many of them remained on the site, and which of your pages they clicked on the most. This is invaluable information that can help you improve the weak spots and take advantage of the strong ones. MRN Web Designs will be able to help you with a strategy for optimizing your site and maximizing clicks.

With these three important features in the bag, you’ll be well on your way to designing the highest quality site possible. Your visitors will have your trust and be more likely to stick around, converting to sales of products and services. When you’re ready to get started, be sure to consult with MRN Web Designs to check all these features, and more, off the list.