Do you know how many people visit your website on their phones? If not, it’s time to find out. A recent Google study found that about 61% of mobile users exclusively browse the Internet from their smartphones or tablets. That means that if your site isn’t mobile friendly, up to half of the people who visit may be driven away by a frustrating experience. Here are other reasons you need a mobile friendly website.

1. Search Engines Give Preference to Mobile Friendly Sites

If you’ve been ignoring the importance of mobile friendly websites, it’s time to get serious. Nearly all major search engines now prefer web pages that offer an excellent mobile experience when users conduct searches from their phones. If your site isn’t mobile friendly, you are losing business.

2. Your Customers Expect It

Your customers are using their mobile devices to surf the Internet more than ever before. In fact, a lot of your customers probably search for your products and services on their phones. If they find an unappealing website that doesn’t work well on their phone, they may go to a competitor’s site or just think you’re not worth their time. Remember, smartphones are already being used by four out of five consumers to shop.

3. The Potential Is Huge

Mobile devices have been growing in popularity over the last few years, so it’s almost certain that more customers will visit your website from their mobile devices. In addition, more of your existing customers will use their mobile devices to shop on your website. If you want to capture the attention of this growing market, you’ve got to have a mobile friendly site.

4. It Provides a Great Customer Experience

Mobile friendly websites offer a better experience for your customers. They can quickly navigate and access information on their mobile device, and they don’t have to deal with annoying website bugs like you might see with many traditional websites. If you provide a fantastic customer experience, more people will become loyal customers and fans of your company.

5. It Makes You Stand Out

Even though mobile friendly websites are common, they still make your company stand out. Everyone else is developing a website that will work well on desktops while you’re building a site that works well on all devices. That means more people will visit and be impressed by your company and its products and services.

6. It Can Boost Your Online Reputation

A mobile friendly website can boost your online reputation. Mobile customers are more likely to post reviews about their experience on your site, especially if you provide amazing customer service. And, customers who visit your mobile friendly site are more likely to recommend you to others.

Having a mobile friendly website is really important to your business. Not only does it help you reach potential customers, but it also provides the best customer experience possible.