Creating a website isn’t a one-time task. It’s an ongoing commitment. You want your website to be one of the first choices potential customers see when looking for your company’s services. Users find your company’s website through search engines, which use search engine optimization (SEO) to find the best possible results. However, SEO can only bring users to your site. It’s up to you to convert potential customers into returning customers.

Google Analytics is one of the best ways to monitor how your website is converting customers to your company. Google Analytics includes report groups including audience reports, advertising reports, acquisition reports, behavioral reports, and funnel analysis. But how can analyzing these reports help your business? And why is Google Analytics recommended for your site? Here, we’ll dive into some of the key reasons why Google Analytics can boost your website’s conversion rating and improve your company’s bottom line.

Figure Out Who’s Visiting Your Site

Audience reports include active users, the lifetime value of the user (multiple sessions by user), and a ‘user explorer’ report that provides information about individual user behavior. Advertising reports provide data about post-click actions by users who click through to your site via an ad like a pay-per-click advertising campaign. By accessing Google Analytics Acquisition reports, your web design company will know how many users your site has gained as well as bounce rates and transitions.

Learn the Behaviors of Your Site Visitors

The behavioral report section of Google Analytics has a Behavioral Flow Report. The report shows user actions after the user reaches your site. It also provides site speed so you can determine whether a user has left your site because it wasn’t loading fast enough. The average online user will leave a website if that site takes more than one second to load. The behavioral report also shows the search terms used in your site search function.

Outsource a Web Design Company for Your Analytics

Only approximately 11% of web design clients understand how to update their websites once they’re built. However, you need to be able to make changes based on Google Analytics data to improve your site’s user experience. When you hire a web design company, you know someone is checking the Google Analytics reports regularly and responding to real-time data.

MRN Web Designs is a professional digital marketing agency that has the experience you need not only to make sense of your website’s Google Analytics reports but also to make changes based on those reports that will help your site succeed. If you’re looking to improve your company’s web design and boost your user experience based on Google Analytics, contact MRN Web Designs today.