You may notice, when you search for certain keywords, the top companies advertise and rank at the top of the search engine results page (SERP). Oftentimes, these companies are using both organic traffic and pay-per-click advertising to ensure they’re reaching their audience.
But why exactly is it so important to use both SEO and PPC in your campaign? Why isn’t it enough to just use one or the other? Here, we’ll dive into the key reasons why you ought to be using both pay-per-click advertising and search engine optimization in your digital marketing strategy.
PPC Helps Your Audience Find You Faster
When starting a website, you don’t have the luxury of waiting for your audience to find it. You also can’t rely solely on SEO web copy to help you rank highly. You need to focus on relevant keywords including your name, brand, product. While most companies want the top organic result, the companies reach that organic top by using a combination of SEO and PPC. You need to get your website in front of your audience first so you can convert potential customers into real customers.
It’s important to note that pay-per-click advertising doesn’t automatically move you to a higher organic ranking. What happens is that your PPC ad puts you above the organic results, and the person conducting the search sees your site alongside the typical results. This raises awareness about your site.
While some individuals accidentally click on the PPC result, mistaking it for an organic one, others click the topmost result to check out the new entry. When they visit your website and find more valuable information than the competitor sites, they come back to your site over the others.
PPC Increases Your Conversion Chances
Essentially, PPC works just like an ad in a magazine. Your PPC ad lets your audience know your business exists and gets the potential customer to try your product. Once they try it, and it provides better results than the competitors, they may switch to your product.
Both PPC and SEO convert from SERPs. An optimized and highly targeted PPC ad converts better when used alongside organic search. With traditional SEO alone, you’re competing for many different popular keywords and you may be ranked for unintended keywords. As a result, potential customers may find your business while looking for products you don’t have listed on your site.
Ultimately, combining both pay-per-click advertising and search engine optimization is a great way to improve your digital marketing strategy and your bottom line. But before you can do that, you need to find a quality PPC marketing company that knows what they’re doing to get you the conversions they need. That’s where MRN Web Designs comes in.
MRN Web Designs offers a wide array of PPC, SEO, web design, and other digital marketing services to help boost the effectiveness of your company website. To learn more about our digital marketing services, contact MRN Web Designs today.
