One of the most important parts of your business’s success is the website you operate. Your presence on the Internet is what allows customers to find you, and your keyword rankings are often directly related to how many hits your own website gets in a day.

The Internet continues to grow, with around twelve billion searches performed in the United States alone per month. You want to be a part of successful online searches, which can be done by having a web page that is responsibly designed, expertly maintained, and uses search engine optimization, or SEO, to succeed.

Operating a website is about much more than simply setting up a blog or web page and posting a few pictures, you have to make sure you are keeping visitors on your site longer by providing relevant and easily found information. Why aren’t you getting traffic to your website, and how do you change it? Use this guide — along with the assistance of a professional web designer and online advertising specialist — to help you get where you need to be on the Internet.

You Aren’t Updating Often Enough

The average online search can last mere seconds, so this means if a customer or potential client crosses your website, you better have something new and invigorating to share with them. Online advertising should be relevant to your business, and the website design itself should be extremely easy to navigate for the most basic of users.

You Don’t Have Professional Assistance

One of the biggest mistakes of DIY websites is assuming all the work can be done by just one person, the business owner. As a business owner, you know there are risks in taking over the reins of your website, especially if you don’t know what you’re doing.

Losing potential customers and website followers to save money on website design or to try your onsite optimization skills out for yourself puts your online page rankings at risk. If after a few months of trying your own tactics to increase website traffic and you see no changes, speak to a website designer or SEO firm to see how you can make your own Internet presence better.

You need a healthy website in order to help your business grow in this modern world. The right responsive web design firm will give you the tools and assistance you need to make your own Internet presence a greater success. If you’re ready to redesign a website, hire a professional to get the work done today.