If you’re ready to captivate your audience, you will need to do more than just throw a few keywords in your content and hope for the best. Did you know that, according to Blue Corona, 47% of people surfing your page will move on if it’s more than two seconds of load time? You’re going to need mobile-friendly, fast-loading, SEO-optimized pages to start. For web optimization, here are some mistakes that are commonly made and what to look out for.
Not Knowing Your User Behavior
Your return on investment relies on conversion, and to get that super-charged, you’ll need to know how people behave while on your page. You want an end-user to stay on your page and engage on your website for a long time. So what does your end user like? What do they want to see? Once you know the answers to those questions, you can design content that calls to them and gets them more involved in your website.
Looking at the Wrong Competition
So you’ve browsed your competitors and looked at what they’re offering. Perhaps you’ve added trends that they’ve added or tried to emulate certain things from their pages. Looking at what is missing from their site will help you more than starting everything from scratch. Do they not cover something? That would be the first place to start on what you may want to do. In short; lead, don’t follow.
Not Doing a Site Audit
Have you gone to your website on every browser? Mobile, Tablet, and PC? What looks great on the computer may look broken and unusable on a cell phone. Your pages may crash halfway through loading. You want to get in there and test out everything. A good solid tech audit should tell you your page speeds, see where your pages are losing people from browsing (found through Google Analytics), see where your content is lacking, and ensure your pages run seamlessly.
Websites are our constant 24 X 7 storefronts. It’s always open and should be friendly and inviting, allowing shoppers to browse at their leisure, read up on topics they’re interested in, and find everything you offer. By contacting a web optimization specialist, you can be assured that your website is functioning well and inviting for your target audiences. Contact MRN Web Designs today to get started!