Did you know that 89% of clients don’t have the ability to update their own web design? Website design and development is a crucial part of your company’s brand and keeping it fresh is a major way to stay in the sales and service game. MRN Web Designs out of Raleigh, North Carolina wants to help you get your company in front of as many eyes as possible. Here’s how to tell if your website needs a redesign.
If your business cards are in one font and color scheme, your website another, and yet another for your office décor and signage, you need a rebranding. Improving your website design and development starts with improving its appearance. Having consistent color patterns and appearance means that your clients know your business at a glance. There is a cohesive look to everything about your business. This is especially true if your business has been around for a while and your site is tired and isn’t mobile-friendly.
If your website needs more traffic, you need to redesign it to include search engine optimization, also called SEO. Creating a blog and updating it regularly can mean your website ranks higher on search engines and engages more people. In fact, according to TechClient, there is a 434% chance of ranking better when you put in a blog and keep it updated. Make sure any blog content is hyperlinked to other articles on the website and/or web pages so that you are creating a web of information for your clients to follow. Web design and development companies like MRN Web Designs can help with this.
So you have a fresh look and driving traffic now. That’s a great step in the right direction. Now we need to convert that traffic to a lead. That website needs to target clients and remind them of your services. Creating a simple call-to-action statement can convert your readers into clients. Call to action (CTA) statements tell the client who you are, where you are, what you do, and how your service benefits them. Creating a linked CTA or having it as a button, makes it super simple for them to contact you.
If you’re looking for a new, fresh website, MRN Web Designs in Raleigh, North Carolina is here for you. Contact our office for website design and development. That will breathe new life into your online presence.