If you’ve overhauled your website to ensure that it contains compelling content and good SEO practices but still haven’t addressed your site speed, now is the perfect time to do so. According to Forbes, if a website takes longer than two seconds to load 47% of visitors will navigate away from the site. This means that even the most engaging content won’t get the results you need. Fortunately, there are a few effective ways to improve your site speed and keep visitors from going elsewhere. Let’s take a closer look.
1. Adjust Image Sizing and Compression
Because of their file sizes and configuration, images are much larger than CSS and HTML files. If your images are dragging down your site loading times, there are a few simple and straightforward fixes. First, reduce the image to the smallest size possible. Next, use the compression adjustment to make them even smaller. Be sure to do a test to make certain that the image doesn’t become pixilated or blurry.
2. Make Some HTTP Changes
When you limit the number of HTTP requests on your site, it won’t need to constantly reload. The same effect occurs when the site uses the HTTP browser cache as a temporary storage location. These adjustments are fairly straightforward to make, but many business owners feel more comfortable having a digital marketing agency take care of the changes for them. When you choose to work with a professional firm, you won’t need to worry about knowing the difference between HTTP and HTML.
3. Choose the Right Host and Other Service Providers
Once you’ve fully optimized your site for speed, the next step is to test the quickness of your server and other third-party services. Using the wrong host can nullify all of your changes, so it’s important to take a look at how your host and DNS providers as well as the cybersecurity features you have in place. All the choices you make regarding these services will have a significant impact on website speeds. Now’s an ideal time to sit down with your digital team to address these issues.
If it’s time to take a closer look at optimizing your site speed, we’re here to help. Reach out to our team at MRN Web Designs today to begin the conversation about getting your website to the functionality you need. We look forward to hearing from you soon!