Search engine optimization (SEO) starts with the basic design to which you can add compelling and relevant content. Unfortunately, many website designers and builders fall short of creating an ideal SEO marketing tool. According to Zippia, about 38 percent of websites have designs that do not engage and hold visitors’ interest. Here’s a closer look at how web design for SEO can make your website a more powerful marketing tool.
Use User-Friendly Text Layouts
You likely will have textual information that greets visitors. That text has to be presented in a user-friendly manner that makes it easy for visitors to scan the page to find the relevant information that they seek. You should avoid large blocks of text and break up the information with headers, short paragraphs, and bullet points to help create an optimal web design for SEO.
Create High-Quality Content
Your website can provide much more than textual information – and should. Photos, videos, and images are great tools for enhancing the user experience and keeping people on their respective landing pages much longer. Infographics are great tools for breaking down information and presenting it in a user-friendly fashion. You also could embed a variety of interactive content, like fun quizzes or amusing games, that help to hold peoples’ interest.
Use Headers to Create a Hierarchy of Information
Page titles help to tell what a web page is about, but you need to do more to create a beneficial web design for SEO purposes. Headers help to create a hierarchy of information that goes from the general to the very specific and people scroll down and read more. The headers help visitors to scan the page quickly and locate the content that they want to read the most. The headers also help search engine algorithms to better understand what a particular web page is about and how it should be ranked on relevant search results.
Link to Other Relevant Web Pages
Including internal links to other web pages is another great way to engage visitors and boost your SEO with a beneficial design. Using internal links to other relevant content on your website can help visitors to learn more about a relevant subject. The longer you keep people on your website and the more pages that they visit, the better search engines rate your respective landing pages for relevant search terms.
Web design for SEO is a vital step to growing your customer base. Get in touch with us today for a complimentary consultation, and let us help you build your business!