Website Tips

Mobile Optimization Best Practices in 2024

mobile user

If you want to get the most out of your digital marketing efforts, you need to keep the mobile user in mind when planning site design. Most people are using their phones to access the Internet. In fact, according to IronPaper, four out of five consumers shop on their smartphones regularly. If your site isn’t optimized for mobile, you’re missing a huge chunk of your target audience. Here are a few best practices for mobile optimization for 2024.



Keep Thumbs in Mind

When it comes to mobile optimization, it’s all about the thumbs. You need to remember that when people are accessing your site from a phone, they are navigating with their thumbs. Although this might seem like an unimportant detail, it’s actually very important. There are certain menu styles that work great for a desktop and a mouse but are an annoyance when navigating with thumbs or forefingers. When you spread out links and buttons and keep these away from the edges of the page, you’ll make for a smoother user experience on mobile.



Keep Size in Mind

The size of buttons should also be sized right for user-friendliness as well. This usually means that buttons need to increase in size. This way, users can deliberately activate them. It’s also important that buttons are self-descriptive so that users always know where they are headed. Use easy-to-understand symbols as well such as a magnifying glass for search features.



Keep Copy Length and Format in Mind

You must be aware that what works on a desktop won’t necessarily work for mobile when it comes to copy. The amount of content that a person will tolerate on a mobile device is vastly different from what they’ll tolerate on a desktop. The copy should be refined and formatted for easy digestion on a mobile device. You should also consider that, when people are getting info from a mobile device, they are usually in a less-than-ideal situation for paying attention, so the message needs to get across quickly.



These are just a few things you should keep in mind when optimizing for mobile. If you’re looking for the best site design for both desktop and mobile users, please contact us today at MRN Web Designs. We are happy to help you get your website up and running while looking its best.