A website redesign revamps your current website. This process enables you to update your content, refresh your current layouts, and enhance your site’s navigational capabilities. Redesigning your website is meant to increase conversions and improve your site’s performance overall.

What Your Website Represents

Your website is your online storefront – the face that stands for your digital brand and identity. Your website is made up of two components – a front-end and a back-end. While the back-end supports your site’s functions, the front-end represents your site’s appearance and navigational capabilities. A website redesign overhauls one or both of these parts.

To better understand how this works, think of your website as a car. While the mechanical parts and engine comprise the back-end, the interior and exterior paint, tires, windshield, hood and headlights make up the front-end. You may want to revamp the front-end of your site or upgrade the back-end to lend functionality to your platform or create a UX design that makes it easier to secure leads or improve navigation.

Perform a SWOT Analysis

To revamp your site, you need to think about how you want to improve it from a design and administrative standpoint. Given that four out of five people shop with their smartphones, you need your website redesign to meet your target audience’s requirements. What metrics do you want to create to achieve your redesign goals? One of the best ways to do this is to perform a SWOT analysis. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. Therefore, a SWOT analysis is the ideal method to employ if you wish to enhance web visibility.

What do you hope to accomplish with a website redesign? A web design company like MRN Web Designs can help you when you need to rebrand your business, improve website performance, accelerate growth, or feature new products and services. A website redesign can be the key that opens a door to easier integration of your site’s services and products. Whether you need to finalize a color scheme, change the logo or fonts, or improve your content management or coding, MRN Web Designs can give you the website redesign you need to give your business a boost toward success. Give us a call today to realize your goals for a better performing site.