Category: Search Engine Optimization (SEO)

SSL certificates are small data files that digitally bind a cryptographic key to an organization’s details. When it’s installed on a web server, it activates the padlock and the https protocol, and it allows secure connections from a web server to a browser. So, why should you have SSL certificates?   Trust and brand power

Many businesses choose to use WordPress as their web platform, and it’s one of the most ubiquitous content management systems in the world. However, if you’re running a business that depends on search traffic, it isn’t enough to set up a website through WordPress using high quality content and web design.   Search engine optimization

Having a good-looking and functional website with high quality content is not only essential for grabbing the attention of online users but also for improving your Google crawl rate. Up to 61% of global online users search for products using search engines.   If the Google Web crawler doesn’t visit your page to add your

When it comes to running a small business, online presence is more important than ever before. Since 2016 saw an increase in companies stepping up their digital presence, 2017 will most definitely continue that trend. To ensure growth, it’s important for small businesses to know the common mistakes that can hinder their online and overall

For many business owners, Google algorithm updates may be overwhelming and confusing. At times, these updates have hurt website rankings and even turned SEO professionals’ best search engine optimization tactics on their head. But the Google Possum update was a bit different in that instead of hurting small businesses, it actually helped many gain more

Have you ever wondered how keywords are generated to contribute to your SEO services?   Internet users want only to see the most relevant information possible. In fact, Internet searchers only read 28% of what they see on a web page, and that includes search results.   Latent semantic indexing, or LSI, sounds a lot

When you talk about SEO, do your eyes glaze over? Do you know that you should understand the reasoning behind it but can’t quite grasp the concept? If you’re like many business owners, you may know that SEO services are important, but aren’t exactly sure why they’re important. Don’t worry. You’re not alone. Luckily, it’s

For any business, having a comprehensive website is crucial to gaining both exposure and clients. And this is because the world has entered into a growing age of technology, where the majority of consumers — 80% — browse or shop on their mobile smartphones and tablets. But getting your customers to your webpage can be

It goes against most traditional thinking and even feels a little weird to write, but it’s a fair question to ask: what’s the ceiling to content marketing? If you’ve worked in or around the search engine optimization (SEO) field for some amount of time, then you’re probably familiar with the phrase “content is king.” Simply

If you’re focusing on creating an effective search engine optimization (SEO) campaign, you probably already know that the most important first step is to get your website squared away. Maybe you feel comfortable doing web development on your own, but most business owners prefer to let a professional web design service look over everything. Getting