Web traffic is an important way for businesses to gain new customers. However, when web traffic doesn’t yield sales, it could be a sign that something might wrong with your website. Even worse is when you’re not getting any web traffic at all. If your number of visitors has been steadily dropping, it’s important to figure out what might be causing the problem so you can get to the bottom of it.
Here are some of the most common reasons why your web traffic may be dropping and what you can do to fix it.
1. Not Updating the Metadata
The Metadata is an HTML page with a code where the search engine gets information about your website. Sometimes businesses ignore the data deeming it inconsequential. At other times someone removes it by accident.
Bug fixes and regular maintenance tasks can detect when the information is missing. You can update the page with different types of information. But make sure you have the title, the description, and relevant keywords to support your SEO efforts.
2. The Web Server Is Overloaded
A sudden spike in traffic can overwork the resources of a web server. The server may overload due to DDOS attacks, server malfunctions, or computer malware. The issue is bound to happen to any business, big or small. However, it can be disruptive, leading to loss of clients and business.
You can deal with a web server overload in several ways including installing a firewall to stop suspicious traffic. The organization may also distribute the traffic across different servers. If one fails, the request redirects to other servers.
3. Changing Trends
Trends can rise and fall with changes in step with society or the economy. Ultimately, your website will be gaining visitors or losing them, depending on the direction of the trend. Therefore, it is useful to understand business cycles and industry developments and how they relate to your business.
4. Broken Links
When running bug fixes bug fixes and regular maintenance of your website, you must check for broken links. Some of your link sources may have updated their site recently, so you should check every 90 days.
You can request the website to restore your link in situations where the break is unintentional. If it was deliberate, it brings into question the value of the links. Often the best approach is to give up such links and work on acquiring high-value ones.
5. A Broken 301 Redirect
A 301 redirect is one of the best ways of transferring ranking value from one link to another. It tells the search engine where to find your new webpage.
However, to use the redirect without issue, the canonical tags, XML sitemaps, and links must always be current. Conducting bug fixes and regular maintenance can ensure every element of the site is in place for SEO.
6. Search Engine Updates
Another reason your site may be losing traffic is the updates from search engines. From time to time, sites like Google make updates based on their policies. The best way to avoid a negative impact is to adopt a multichannel approach that includes social media and other sources.
Get Some Help with Your Website Today
There are many reasons why your site may be losing traffic. Routine bug fixes and regular maintenance can spot these issues and restore the traffic to your site.
If you need help with your new website, you can contact MRN Web Designs. We offer a full suite of solutions to keep your website in great shape. To learn more about our services including bug fixes, website maintenance, content development, and more, contact MRN Web Designs today.
