Having a website is crucial in the digital world we live in today for most businesses to be successful with marketing. Having a good website is even better. It can be hard to keep up with the every-changing web design trends, but doing so can put your business ahead. Failing to do so may result in a loss of business. Here are 5 things your website is missing, especially if you aren’t getting desired traffic.
 
A call to action
Once you capture the attention of your intended audience, you want to make sure to tell them what to do next. Otherwise, they will probably feel lost and leave your site. These calls to action can be in the form of buttons, banners, or graphics to help your users know what you want them to do. Should they buy something, or contact you? The call to action will tell them that.
 
Search engine optimization
Search engine optimization (SEO) is crucial if you want your website to draw potential customers in. This strategy helps you stay up to date and rank on search engines. SEO will help you keep your site fresh and of high quality by creating back-links, relative content, and so much more.
 
Testimonials
With so many options for products and services, word of mouth and testimonials from previous customers are extremely important. Many people will not make a purchase without validation of quality from previous shoppers, so these testimonials can help you out tremendously. Users can tell when they’re fake, so make sure you get actual feedback from previous customers.
 
A mobile-friendly design
Four out of five consumers shop on their smartphones, so having a mobile-friendly site is a must. Users will not want to try and navigate your site if it’s near impossible to do on their phones. Google is often penalizing sites that are not mobile friendly, so there is no reason to not create a mobile-friendly design.
 
Blogs
Content is King, so they say. Therefore, having updated, high quality content on your site is important. Blogs are a great way to achieve this. Users will find these published articles interesting, and they can help draw more traffic to your site.
 
There you have it, 5 things your website is missing. These tips should be able to help you gain more traffic and make your business more successful.