Regardless of the type of business or services you offer, you’re missing out on a huge audience if you don’t use digital marketing. Thanks to technology, there are many types of digital marketing to consider. From websites to e-mail newsletters, you can easily get high quality content in front of the eyes of your customers.
Due to the regular use of smartphones, most people have access to text messaging. Marketers understand this and realize that SMS messaging is a great way to keep in touch with a younger audience. According to Forbes, SMS marketing is highly effective because users open 90% of SMS messages. That’s why many businesses give customers a chance to opt-in for SMS messaging to keep them posted on various updates and promotions.
E-mail has been around for a couple of decades now, and it’s still going strong. E-mail marketing is an effective way to send more personalized messaging directly to your loyal clients. Have you ever received a beautiful birthday e-mail with a coupon from a store that you frequent? Or have you clicked on an e-mail alerting you to an ongoing sale? Even if you didn’t plan on shopping, an e-mail advertisement from Old Navy or your local shoe store may encourage you to go in and take a look.
3. Social Media
Social media has become a standard part of society. Between TikTok, LinkedIn, Facebook, and Twitter, marketers have an opportunity to access millions of people around the world 24/7. Through these platforms, you can showcase high quality content through witty quotes, video shorts, and high-res photos.
Don’t underestimate the impact of a well-built website. A website is still a great way to promote any business, whether it’s online or a physical store. A website should contain high quality content that showcases photos, videos, and detailed posts about available products and services. You can showcase testimonials from other customers who loved your product or advertise upcoming sales and post a calendar with upcoming special events.
These are some of the main ways you can use digital marketing to your advantage. As long as you focus on good content, you can repurpose it across different forms of digital media. If you need help with your marketing efforts, contact MRN Web Designs today for assistance!