Your website is an essential tool to increase your company’s credibility and to stay in communication with your audience. Your website is especially important during the COVID-19 pandemic when online operations may be the only safe way you can conduct your business.

However, it isn’t enough to simply launch your company website. You need to make sure your website continues to work properly and stay secure. Unfortunately, only 11% of web designers say their clients have the ability to update their own websites once they’re built.

Professional website maintenance services can help to keep your website looking sharp and working efficiently so you can stay in business and increase your sales as much as possible. To help you keep your company website in great shape, here are three of the most essential website maintenance services:

1. Software updates: When you don’t update your software regularly, you leave gaps in your system where hackers and cybercriminals can make their way in and steal your customers’ information. It’s crucial to keep your website up-to-date for the sake of both security and performance. This isn’t just the case for websites built from the ground up, either. If your company uses WordPress, it’s still necessary to update your core software, your themes, and your plugins to keep your website performing safely and efficiently.
2. Site speed: Regular maintenance on your website is essential to increase site speed. Slow load times can make for a poor page experience, which could be detrimental to your business with Google’s upcoming page experience update in 2021. For the sake of both your users and your website’s search engine friendliness, your website needs to load as quickly as possible. Website maintenance services can help to get rid of site clutter and accumulated data that could be bogging down the load speed.
3. Content updates: You may not think of your website’s content when it comes to website maintenance. However, updating your content regularly tells online users and search engines alike that your website is active. What’s more, regularly updating your content will help to keep your business relevant with the times and current topics in your industry, which can establish your business as an industry leader.

Do you need website maintenance services to help keep your site in great shape? We’ve got you covered. MRN Web Designs offers a wide array of digital services from website maintenance to website redesign. To learn more about our digital marketing services and website maintenance services, contact MRN Web Designs today.