When you’re building your website, you need to be able to communicate the most important information to your visitors quickly. You have 10 seconds to leave an impression and tell consumers what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. No matter what your business does or what industry you’re in, there are a few key essentials to every good website. If you want to increase your conversion rate, keep these items on your site through every website redesign.
While it might seem self-explanatory, you want to make absolutely sure that all the basic information about your company is easily visible within a few moments of clicking on your page. This will help visitors who are looking for information find what they need quickly, while also reinforcing your brand’s name and image. Set up your website design so this information can be found within the first few seconds of visiting your page to ensure everyone can see it quickly.
For customers that decide they want to learn more about your company and what you do, you’ll need your contact information readily available. Many people accomplish this by keeping a contact form at the bottom of every page on their website or having an easily accessible contact page. The exact method doesn’t necessarily matter, so long as visitors can find it easily and get in touch with you as needed.
High Quality Content
The most important component of your website is arguably your content. Having high quality content helps with keeping your visitors on your site longer, as well as contributing to your keyword rankings with proper SEO tactics. It’s important to keep the quality of your content strong so that you maintain your professional image as an industry expert. Update your content consistently and keep your keywords in mind; this will help draw more visitors into your website and keep them around for longer.
Designing a website with all the right components can be a challenge, especially if you haven’t worked on website design before. For more help with managing the various components of a good website, contact MRN Web Designs today.