Google Analytics is a free web analytics service that enables you to acquire in-depth details about the visitors on your site. Essentially, this service helps you to come up with an effective strategy for improving your website. Take a look at how you can use Google Analytics to improve your website.

Find Out What Visitors are Searching for on Your Site

On average, people in the United States conduct 12 billion searches each month. Many website owners and web design companies understand that they have to include certain keywords to draw those people to their sites. But would you not be interested in going beyond that and finding out what visitors are looking for once they arrive on your site?

Google Analytics can obtain this data from the search box on your website. It has a feature that allows you to track your site search. This way, you will have an idea of the areas of your site that people are most interested in. You can obtain data that tells you whether people refined their search, stayed on your site, or left.

With such data, a web designer or website owner can easily tell if people are finding what they want. You also get an idea of where to include more specific content. This new content will help you further engage your visitors and stop losing your audience.

Visualize What People Click on the Most

Knowing the areas of your site that are receiving the most number of clicks is very important. Google Analytics can give you information on the percentage of clicks received by each internal link on your site.

The moment you know what areas of your site are most popular, you will be able to use this to your advantage. If you have a new link that you want visitors to see, you can place it in these areas and make sure that your website works for you.

Reduce Your Website Bounce Rate

Getting people to visit your website is only one part of the equation. The difficult part is making them stay. Google Analytics can help you or your web designer to find out why visitors are bouncing off your website. It is essential to lower this rate as much as you can. This way, you can change your traffic into conversions, which is one of the main reasons for having a website, to begin with.

Google Analytics can do wonders for your business if used properly. It will give you valuable insights that can help you make your website highly efficient and increase conversions.