Whether you run a small business or a large company, there’s no denying that 61% of Internet users around the globe research products online before buying them. If you want customers to invest in your services, it’s important to have a solid online presence. In the vast majority of cases, it’s smart to hire a professional web designer.

We know what you’re probably thinking. What can a professional web designer do that I can’t? The answer might surprise you! Here are just a few of the many benefits of hiring a professional web designer to help with your digital marketing.

Make a great first impression

First impressions definitely matter, but they’re even more important when you’re working with online sales. Your website is often a customer’s first interaction with your business, so it should be a good one. If your website doesn’t hold up to great expectations, it could actually cost you sales.

Get an edge on the competition

Not only will you have a beautiful website, you’ll have an edge on your competition. A professional web designer will know all of the ins and outs of the industry, including what trends are currently big in online marketing. This kind of resource certainly isn’t something you should be passing up.

Provide better customer experiences

With better website design comes better customer access. If your design is outdated and clunky, it will be difficult for customers to navigate through it and actually find what they need. The more accessible your web design is, the more customers you’ll see actually staying and following through with purchases.

Establish mobile compatibility

If you’re still asking the question “What can a professional web designer do that I can’t,” the answer is mobile compatibility. In order to be as successful as you want to be, mobile sites are absolutely key. The more platforms that can access your site, the better.

These are just a few of the many benefits that come with hiring a professional web designer. Don’t let an old website be the bane of your business!