If you want to get your website noticed, search engine optimization is one of the best ways to do it. By optimizing your site correctly, you can potentially get your business’s website up on the first page of Google results fairly consistently. However, a lot of companies make the mistake of attempting to manage their own SEO without understanding how it works, sometimes even causing their rankings to drop instead of rise. Here are the top three mistakes people make when DIYing their SEO, and why SEO is best left to the professionals.

• Ignoring Keywords: Many business owners simply don’t understand how to use keywords correctly to draw clicks to your website. Without properly understanding the mechanics of search engine optimization, it’s impossible to set up your website in a way that will bring in the most users. It’s possible to get views to your website without proper keywords, but it’s highly unlikely, and using the wrong keywords will draw in views that aren’t related to your business that are essentially useless to you.

• Too Many Keywords: This can be a problem with DIY designers who think they understand how some of Google’s algorithms work without actually having done their homework. Spamming the same keyword too many times on a page can set off certain red flags, potentially leading to your page being de-indexed. Without striking the right balance on keyword usage, you could potentially do significant harm to your company’s marketing in this way.

• Un-Engaging Content: While this may seem like a no-brainer, this can be an easy SEO mistake. By focusing too heavily on exclusively keyword usage, it can be easy to overlook the actual content itself. SEO helps to get people to your website, but it’s the content itself that actually gets users to stick around and read. Often, users will only read about 28% of the content they see on a webpage; it’s essential to make what they do look at intriguing enough to keep them on your page for as long as possible.

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