SEO is short for search engine optimization. It uses multi-tiered strategies to help internet users find your website, such as using keywords and ensuring that articles are easy to read. However, most businesses are wondering, “Why is SEO important?” Here, we’ll provide you with the answers you need!
Why Is SEO Important?
SEO is a critical component of marketing. According to Ironpaper, four out of five customers shop from their smartphones, making online optimization vital to forming an online presence. SEO can help customers find your online store, making them more likely to purchase.
SEO Helps Stores Rank Higher
When a person types a keyword into a search bar, they receive a list of websites with the product they’re looking for, also known as search engine results. Most users will click on a website on the first page. The higher up a store is on the first page of results, the more likely potential customers are to click on the website. SEO helps websites rank higher in the eyes of the algorithm, allowing that site to appear higher in search results.
SEO Helps Potential Customers Find Your Store
SEO helps search engines know what your products and services are. The algorithm will then place it in search engine results for specific queries. Without SEO, search engine algorithms won’t know what your online store is selling, so it won’t appear on search engine results first few pages. You could have the best online store with the most incredible products, but it doesn’t matter if online shoppers don’t know it exists.
SEO Makes Customers More Likely to Make a Purchase
SEO is more than just cramming a few keywords onto pages. Several techniques are used to ensure that websites are user-friendly and easily navigable. Specific placement of words and short paragraphs are used to make pages friendly to mobile users. These tactics encourage potential customers to stay on a website, making them more likely to buy things from your online store instead of another one.
SEO Gives Stores the Chance to Reach More People
Most products are designed to solve a problem. Whether that problem is finding the perfect outfit to wear or being more efficient in the kitchen, it’s important to note that products are helping people. If your business donates to charities, you must sell products to make that happen. Making SEO a priority allows you to expand your influence and help improve the world.
You may still be wondering, “Why is SEO important?” Every business has unique needs, so contact MRN Web Designs today, and our SEO professionals can look at your assets and help you find the next steps!