When it comes to internet marketing, there’s a lot of strategies that might not immediately make sense to most business owners. However, when 61% of global internet users research products online, it’s important to at least have some understanding of how the internet impacts your business. One of the most confusing parts of online advertising that notoriously gives small businesses trouble is search engine optimization, otherwise known as SEO. But what is SEO, and why is it so important to understand?

What is SEO?

Search engine optimization helps your business appear higher in search engine results. This allows more people to find you easily when searching online, resulting in you gaining more customers. SEO is based on a variety of different factors, and the metrics that determine your search engine ranking change frequently as Google algorithm updates are released.

However, a few of the main things that impact your SEO are your keyword usage, your website responsiveness, your content, and more. These components of your website can be adjusted to shift where your business shows up in search engine results, allowing more people to find you and your business when searching for relevant terms.

How can SEO help you?

Search engine results are an incredibly important part of online advertising. If people can’t find your business, you’re missing out on potential customers and revenue. Many people search online for products and services every day, potentially products and services that your business is able to provide. By working on your search engine optimization, you’ll be able to give your business the upper hand when trying to draw in new customers. However, working on your SEO alone without a full understanding of internet marketing can be risky; if something goes wrong, you might even end up being de-indexed, which can be terrible for online marketing.

Improving your search engine optimization can be complicated due to the constantly changing nature of online marketing and Google algorithms. In order to properly keep up with all the changes, you’ll likely want to hire the help of a website design company or internet marketing firm. MRN Designs can help you improve your business’s online presence, keyword rankings, digital advertising and more. Contact MRN Designs today for more information.