According to industry insiders, 48% of site visitors report that companies that don’t have mobile-friendly sites are likely to not care very much about their customers. While this may sound harsh, users expect to have workable websites available, no matter how they choose to access them. Continue reading to learn more about how you can make sure that your website isn’t ruining your business.
More and more consumers are accessing the web via their smartphones and tablets. This means that anyone who desires a strong web presence needs to provide a good user experience, no matter what type of device they use to visit a site. As mentioned in the statistic above, users are savvy enough to judge companies that don’t provide this feature in a negative light. Turning potential customers off before they even know anything about your company’s services is a sure way to create an avoidable uphill battle for your marketing team.
SEO Is Just the Beginning
We all love to learn new search engine optimization tips, but SEO is really just the beginning when it comes to maintaining a robust web presence. Creating a steady stream of quality content helps to keep your site interesting to visitors while also helping your rankings. SEO is a way to boost great sites, and is a tool rather than the crux of a good marketing strategy. It’s important to give your site’s viewers the information that keeps them coming back for more.
Sites Shouldn’t Be Static
As discussed above, it’s important to keep your website updated and fresh. This isn’t just one of many good search engine optimization tips, but good practice overall. A stale site signals to potential customers that you don’t care about them. Visitors are either looking for products, services, and information and your website should be able to provide them with what they’re looking for. Web analytics provide great insight into what works and which strategies aren’t doing so well. Take the time to review your metrics on a regular basis and you’ll soon find that you’re attracting and retaining more customers.
If you need help with implementing some search engine optimization tips or if it’s time for a complete site overall, we’re here to help. Contact MRN Web Designs today and learn more about the ways that our services can help improve the bottom line for your company.