As a website owner, you only have 10 seconds to make a lasting impression and tell consumers what they are going to get out of your website and company. If your leads can’t find exactly what they’re looking for in that time, you’ve lost them for good. And if you’ve invested your time and money into securing those leads, through search engine optimization, pay-per-click marketing, or traditional advertising, that’s a huge waste of your precious resources. So to stop leads from bouncing off your site like a tennis ball, you need web designers that understand how to cultivate a positive user experience.
 
Of course, web design trends and best practices change and evolve every year, which means your site needs to stay fresh in order to keep users engaged and interacting with the content. If you don’t want your sales funnel to fall apart as soon as someone finds your website, then it’s important to understand these web design trends. Here are some of the latest web design trends we love that are coming on to the scene in 2018.
 
Broken Layout Rules
Broken and asymmetrical grids are jumping out on sites across the web in 2018, a major shift from the ordered, grid-based layouts we’ve seen in the past. Done right, this trend is changing the way users browse a website. Horizontal menus along the top of the site or even a creative hamburger menus are being used more freely, along with social floating bars that are laid out in a unique way. Be creative with these navigational sections, but make sure your users will still be able to easily navigate your site.
 
New Color Schemes
Bold, bright colors are being used more often as a general color theme for websites in 2018. Pastels, as well as vibrant and flashy colors, are being used to capture the user’s eye and keep them engaged. Solid colors, monochromatic palettes, and even gradients of boldness are finding their way onto the scene. While you shouldn’t be afraid to experiment with bold colors and patterns in your web design, remember to stick to the three-color rule: in general, your brand should only use three main colors.
 
Depth and 3D Effects
Flat designs are no longer in the driver’s seat when it comes to the website design checklist. Big layers are showing their face again in 2018, and it’s one of the first times depth has made its way into the web world in years. The 3D effect is great for capturing the attention of web users with interesting design, and it can potentially keep their attention for longer.
 
Big and Bold Fonts
It looks like fonts are being used as graphic elements instead of simply a means of communication in 2018. Larger fonts improve readability so visitors can scan your site quicker and get exactly what they want. Of course, large fonts also require concise website content.
 
There you have it, the latest web design trends we love that are happening in 2018. Keep up with these trends to stay ahead and stay competitive in the dog-eat-dog world that is the internet.