Is your business showing up in Google’s local map results? If not, you may be missing out on a huge opportunity. Businesses featured in the Google Map Pack receive up to 126% more traffic and 93% more user actions (calls, clicks, and directions) than those who do not.
To begin the opportunity to appear in a ranked Google Business list, your business must have a Google Business Profile. Once claimed and optimized, your profile helps Google showcase your business in local searches. Additional digital marketing steps must be implemented to appear in a Google Map Pack.
What Is Google Map Pack?
When someone searches for a service, for example, “Website designer in Cary,” Google displays a map of the area and three of the most relevant local listings. This group of results is called the Google Map Pack.
The first listing may be sponsored (a paid ad), but the next three are organic results. These businesses appear because of good website SEO (Search Engine Optimization) and an optimized Google Business Profile. The Map Pack has become a critical factor in attracting customers and influencing buying decisions for local businesses.
When your business appears in the Google Map Pack, searchers can click your company name to view your complete Google Business Listing, explore details like reviews, hours, and services, and then visit your website directly for more information or to take the next step by calling you directly from the listing.
Why Is Ranking in the Map Pack Important?
The Map Pack doesn’t just show your business name. It highlights:
- Google reviews and star ratings
- Business address and hours
- Pricing details
- Photos and a short business summary
Even better, Map Pack listings appear above traditional search results, and on mobile devices (which drive over 64% of global traffic), the Google Map Pack dominates the screen. That visibility matters as 80% of consumers search for local businesses online at least once weekly.
How to Appear in Map Pack Results
Google’s algorithm considers relevance, distance, and prominence when ranking businesses in the Map Pack. While the exact formula is not known to the public, there are proven steps to improve your chances:
- Claim and optimize your Google Business Profile. Use Google’s Profile Strength tool to keep information up to date.
- Generate and respond to reviews. Positive, recent reviews boost trust and visibility.
- Build citations. Make sure your business is consistently mentioned across websites and social media.
- Invest in a Map Pack marketing strategy. Partnering with a digital marketing company can help you rank higher, faster.
Want to increase your visibility in Google’s Map Pack? Contact MRN Web Designs today to learn how we can optimize your presence and drive more local traffic to your business.
