If you run a website for your business or are working with a company providing digital marketing services, Google Analytics is a powerful tool that can give you insight into your user base. By gathering and analyzing data about visitors to your site, Google Analytics provides you with information to help you fine-tune your digital marketing strategy. This blog post will provide three key tips for using Google Analytics.

1. Setting Up Goals

Often, you don’t want potential customers to just visit your site, but to take further action once there. This could mean making a purchase, requesting information, and so on. You can set a goal within Google Analytics to track certain actions on your site (called “conversions”) so that you can assess how well your marketing is performing. Companies that provide digital marketing services can help you understand this information and chart a course forward to reach new heights in your goal setting.

2. Using Funnels

If you are working with a digital advertising company, you may have heard them talk about the importance of using funnels within Google Analytics. Funnels help you understand the inside story behind your conversion rate (the percentage of website users who perform certain actions on your site.) Do you want to know what steps a user took before committing to a purchase? Funnels can give you that behind-the-scenes look.

3. Tracking Bounce Rate

As much as you want to understand the data behind conversions, it’s also important to keep track of the bounce rate on your website, or how often web visitors leave after viewing just one page. This rate is crucial to your marketing campaign as it can provide the information needed for your web design professional to use in website maintenance and updates. According to Ironpaper, you generally have just 10 seconds (or less!) to show website visitors what you have to offer, before they leave. Working with a company that provides digital marketing services can help you understand why visitors are bouncing and what changes you can make for better results.

If you’re not using Google Analytics, you’re missing out on a free service that can help you understand your customer base and enhance your digital marketing strategy. If you don’t know where to start, don’t try to figure it out on your own. MRN Web Designs can provide the services you need to drive customers to your website and grow your business. Reach out to us today and we will set up a free consultation as the first step in helping your business be successful.