SEO Specialist
Cary, North Carolina
Full Time or Contract (in office, but open to limited hybrid)
MRN Web Designs is a growing website design and development company based in Cary, North Carolina. MRN doesn’t just build websites – we help our clients build their businesses with various digital marketing services. The SEO Specialist opportunity is an on-site position that will require the applicant to live in the Triangle Area and be able to commute to the office.
The SEO Specialist will manage all SEO activities, such as content strategy, link building, and keyword strategy, to increase rankings on all major search networks. This position will be responsible for helping with blog and content writing for our client’s websites. The SEO Specialist will be responsible for effectively communicating the results of our SEO campaigns to our clients.
SEO Specialist Job Responsibilities:
- Perform technical website audits of existing and new clients’ websites.
- Analyze website traffic reports, linking structures, codes, and content to make smart recommendations to increase website traffic, the number of quality leads, and conversion rates.
- Build quality backlinks for our client’s websites to improve their search engine ranking.
- Responsible for researching keywords, competitor content, and industry trends/tools to optimize existing content and uncover new content opportunities.
- Produce monthly or quarterly reports for clients and the MRN team so they can make strategic decisions.
- Collaborate with our project managers to guide our clients’ overall SEO strategy and help determine the course of action that will bring the most quality results for our clients.
- Assist with copywriting for optimization and train content partners in SEO best practices.
- Train content writers in SEO best practices.
What You’ll Need:
- Technical SEO experience – 3+ years.
- Client-facing experience – 3+ years.
- Experience with Google Tag Manager, Analytics, and Search Console, such as setting up event tracking, filters, and segmenting data.
- Experience with on-page optimization.
- Intricate knowledge of organic best practices.
- Strong proficiency with WordPress (WooCommerce, Shopify a plus!)
- Experience using Digital Marketing tools such as SEMRush, Ahrefs, AWR Cloud, etc.
- Experience with content and blog writing.
- A passion for research, testing, and analysis.
- Website conversion rate optimization.
- Knowledge of and experience with identifying and solving indexing issues.
- Highly analytical and with strong problem-solving skills
- Strong organizational and time management skills
- Strong project management skills
